Hooked, Hyped, and Hyperconnected

The Psychology Behind Social Media and How It Shapes Us

Close-up of a young person engrossed in a mobile device. Intense focus, illuminated by screen light (Adobe stock / By irawan710)

At an age where digital connections define much of what we term our social fabric, social media is now a part of our lives. By 2025, an estimated 5.24 billion people - 64% of the world's population, actively uses sites such as Facebook, YouTube, and Instagram. No one can deny that these platforms have undoubtedly transformed communication, providing us, for the first time in human history, with instant access to information and a connection to the world at large.